Be ready with a captivating elevator pitch. (Image by Ambro)
John is preparing to attend a pharmaceutical sales career fair. He wants to advance from a position calling on primary care physicians to a specialty position in which he’ll sell to cardiologists.
John sees that Zybergene, a hot biotech company, will have a booth at the fair. He reviews the company’s website and learns that it has just received FDA approval for an antihypertensive, Lowrenin, that lowers blood pressure in people with diabetes. Assuming that Zybergene will need to hire a salesforce to promote this product, John crafts an elevator pitch that will capture the interest of the recruiter.
John sees that Zybergene, a hot biotech company, will have a booth at the fair. He reviews the company’s website and learns that it has just received FDA approval for an antihypertensive, Lowrenin, that lowers blood pressure in people with diabetes. Assuming that Zybergene will need to hire a salesforce to promote this product, John crafts an elevator pitch that will capture the interest of the recruiter.
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