There are two simple, powerful techniques that you can use to interview successfully. One is to give detailed and specific examples, and the other is to promote your accomplishments and achievements. Both techniques illuminate and provide proof of your skills and abilities, and they also capture the attention of the interviewer.
1. Be detailed and give specific examples. Take a look at these examples and ask yourself which person you would hire. Interviewer: “Tell me about what you do in your current position.” Interviewee #1: “I work in marketing communications promoting our new product.” Interviewee #2: “As a marketing communications manager, I develop marketing collateral, website content, YouTube videos, and TV advertisements to promote our new VirtualFlashDrive. Something that I’m particularly proud of is a YouTube video I produced, which went viral with 5,000,000 views.” Interviewer: “Why should we hire you?” Interviewee #1: “I’ve been in pharmaceutical sales for several years, I’m very analytical, and I’m excellent at developing relationships with customers.” Interviewee #2: “In my five years in pharmaceutical sales, I’ve met or exceeded my sales goals every quarter. My success is due to my focus on building strong relationships with office staff, because they are the ones who remind physicians about my product and discount cards. I also analyze my sales data weekly and make adjustments to my call cycle so that I see my high-potential customers three times a month. You should hire me because I will use these skills to meet or exceed sales goals every quarter for you, too.” So, who would you hire? Most likely, Interviewee #2, because she clearly explained her responsibilities and backed them up with specific examples. 2. Promote your accomplishments and achievements. Look at these examples, and ask yourself who you would hire. Interviewer: “What is one of your greatest strengths?” Interviewee #1: “My greatest strength is my ability to thoroughly understand my customers’ needs so that our new product contains the features that they want.” Interviewee #2: “My greatest strength is my ability to thoroughly understand my customers’ needs so that our new product contains the features that they want and results in increased sales. In fact, at 3X, I ran 10 customer focus groups and learned that the majority of my customers wished that they could feed their cat remotely from their ePhone. So, I built the cat-feeding feature into our ePhone 4Z series, and, as a result, 3X sold more that 10,000,000 phones in the first year alone.” Interviewer: “What is one of your weaknesses?” Interviewee #1: “One of my weaknesses is that sometimes I’m not as organized as I could be.” Interviewee #2: “After about two months at ZymeGene, I realized that my usual organizational system wasn't effective, and I was spending a lot of time searching for documents. So, I dedicated half a day to creating an organizational system that would be effective. My new organizational system reduced the amount of time that I searched for documents by one hour per day, and it increased my productivity by about 20%. Who would you hire? I’m guessing Interviewee #2, because he backed up his answers with impactful accomplishments and achievements. Are you ready to have a killer interview? Before your next interview, make a list of your key accomplishments and achievements, and also make a list of examples that highlight your relevant skills. If you provide an example or accomplishment with each answer, you’ll be guaranteed to have a killer interview.
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Jobseekers—do you feel guilty or ashamed about something that happened in your career?
We all know that everyone is imperfect and that everyone makes mistakes regularly (in fact, I’ve made the mistake of eating a donut every day for the last two weeks). So why do we all feel ashamed or guilty about things that haven’t gone quite right in our professional lives? Cultural expectations A major culprit is American culture, which tells employees that they need to constantly strive for perfection. Since the 1980s, we’ve been obsessed with self-help and self-improvement under the misguided belief that if we try to become perfect, we can control everything that happens in our lives. The result of this faulty thinking is that we’ve become judgmental and overly critical of ourselves, our employees, our colleagues, our friends, and strangers we read about on the internet. Not to mention, we feel defeated and discouraged when we realize that the only thing we actually control is our behavior, not the outcomes of our efforts. To make matters worse, we can be punished for making mistakes at work or in our careers—whether it’s by being fired, or being denied a raise, or being considered unemployable because of a gap between jobs. Another reason why we feel shame or guilt is that many of us come from cultures that tell us there are only a few acceptable career paths to follow. If we’re lucky enough to be talented in and passionate about one of these career paths, then we'll have highly fulfilling and successful work lives. If not, we'll spend many years feeling like a square peg trying to squeeze into a round hole, achieving neither pleasure nor success from work. Our parents A second cause stems from our parents' desire for us to always be safe. I heard Khaled Hosseini, author of the bestseller The Kite Runner, speak at a book talk years ago. He decided to choose the “safe” career of medicine after watching his parents struggle on welfare when they came to the United States from Afghanistan. His parents said, “You have to make something of yourself. We came here because there is opportunity for you guys here, and we want you guys to make something of yourself." It wasn't until many years into his medical career that Hosseini first entertained the thought of writing professionally, although he had been writing his entire life. Eventually he found the courage to pursue his dream of being a writer and went on to become a bestselling author of three novels. The problem with grief and shame One of the major problems with grief and shame is that, besides making us miserable, they make it harder for us to choose the right career, get a job, or change professions. Shame and guilt manifest themselves in all aspects of our careers, including in our decision-making, networking, interviews, and even resumes. It’s all OK Let me give you permission to feel OK about any of these things that may have happened to you:
So, please—be kind to yourself and give yourself permission to make career mistakes. If you learn from them and allow yourself to move on, everything really will be OK. Most people struggle with the question, “What should I include in my resume?” Luckily, there’s an easy acronym you can use to guide your writing. Your resume should be:
Relevant Interesting Purposeful (RIP) Relevant Everything in your resume should be relevant to the position you’re applying for or to the position you hope to grow into, such as management or a senior role. For example, let’s say you’re applying for a marketing specialist position that entails developing marketing materials and planning events. You hope to grow into a marketing manager role in a few years. Which of the following bullet points should you delete from your resume?
Ordering office supplies and stocking the breakroom is irrelevant to the position you’re applying for and the position you hope to grow into, so there’s no need to include it. So, review each sentence and ask yourself:
Interesting An interesting resume draws readers in, so use detailed language and specific examples whenever you can. You’ll find that interesting sentences also give employers more information about your skills and ability to produce results. Here are two examples: Boring: Developed a webpage to promote the company’s new product. (This sentence shows that you know how to develop a webpage.) Interesting: Wrote content for, designed, and developed a webpage to market the company’s new Widget Pro Plus, resulting in a 10% increase in customer inquiries about the product. (This sentence shows that you know how to write web content, design the look and feel of a webpage, and develop an effective page. It also shows that you understand your customers' needs and how your product meets them.) Boring: Responsible for planning and executing user conferences. (This sentence shows that you know how to plan and execute user conferences.) Interesting: Planned and executed 12 technical education conferences to support new Widget Pro Plus users, significantly reducing both calls to the help desk and customer complaints. (This sentence shows that you planned and executed a substantial number of conferences to educate users on how to use your new product. It also shows that you produced effective conferences that enabled customers to successfully use your product, made them happier, and decreased the burden on the help desk.) Notice how specific, detailed writing is more interesting and impactful than vague writing. So, review each sentence in your resume and ask yourself:
Purposeful A resume is a marketing document, and its purpose is to help you promote yourself to employers. It’s important that everything in your resume support your candidacy for the job. For the marketing specialist position we’ve been discussing, which of the following bullet points does not serve this purpose?
Processing payroll statements doesn’t enhance your candidacy for the marketing specialist position, so there’s no need to include it. So, ask yourself:
Let ‘Er RIP! Edit your resume so that it’s Relevant, Interesting, and Purposeful. You’ll have a targeted, impactful marketing document that will get you more recruiter calls and job interviews. Getting laid off is hard on your self-esteem, and low self-esteem can impair how you perform in an interview by making you seem defensive or pessimistic. Here are some tips for keeping your spirits up and your interview skills sharp while you’re in career transition.
You deserve a fresh start. It doesn’t matter whether your last job didn’t work out or whether you have a spotty work history—you can still be highly successful in your next position. Use the wisdom you’ve gained from your career experiences to find a position and a company that are a good fit and to be the best employee you can be. Acknowledge that many things are out of your control, such as a bad economy, industry turmoil, or corporate instability. Many people, for example, had trouble finding steady work during the Great Recession, so there's no need to blame yourself if you had a patchy work history during these years. Replace negative beliefs with positive ones and avoid catastrophizing. For example, you can swap the belief “It’s going to be hard to find a job at my age” for “I will find employers who value my expertise and maturity.” The thought "I'm sure I'm going to wind up homeless and lose everything" is an example of catastrophizing, which is a cognitive distortion that causes needless stress. You can pick up a copy of Feeling Good and teach yourself how to think more realistically. Forgive yourself for career mistakes, because people are imperfect and make mistakes all the time. Steve Jobs made big mistakes, yet he was one of the most successful business leaders of our time. Blame, guilt, doubt, and regret are feelings that can hamper your job search, so allow yourself to let go and move on. Don’t take it personally when interviewers ask you questions that provoke insecurities, such as, “Why do you have so many short-term consulting positions?” and “Why do you have a gap on your resume?” Employers routinely ask these questions, so prepare answers prior to the interview and you will feel confident and relaxed when responding. Hang out with positive people. During a career transition, spend time with people who believe in you and encourage you. Join a career-transition group, and hang out with family and friends who support your goals; they will help keep you motivated during rough patches and celebrate your successes. Read uplifting articles. The internet is full of discouraging pieces like “The Top 10 Reasons Why You Will Never Get the Corner Office” and “Why Your Boss Didn’t Like You.” These articles do nothing but spark shame and guilt, so skip over them. Instead, read books and articles that are educational, motivating, or inspiring. Be kind to yourself. You deserve to treat yourself with compassion. If you become depressed or anxious, see a therapist. Depression and anxiety are serious medical conditions that need treatment. If you’ve had a traumatic work experience (such as sexual harassment or bullying), therapy may speed your recovery. Remind yourself of your strengths. Make a list of your career accomplishments and contributions, along with an inventory of your professional strengths. Keep these lists handy for moments when you feel down, and remind yourself why you will be a great asset to your next employer. A layoff doesn't need to take a toll on your self-esteem or your interview skills. If you treat yourself with compassion, you'll be less anxious during your career transition and more confident and optimistic during interviews, resulting in a shorter, less stressful job search. |
AuthorDebra Rosenfeld, LMFT ArchivesCategories |